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    Vidcon Loves Henna Tattoos

    Vidcon Loves Henna Tattoos

    This year we return to Vidcon, the conference "For People Who Love Online Video." Why? Because, seriously, it's too much fun. How can we not have fun when we are one of the most popular booths there? Every year, we arrive at 8AM to find a line already forming around our space. And it is a line that never stops growing. All day, every day, for 3 days, people stand in line for 4-5 hours, waiting to get their henna tattoos! And that's with two artists working around the clock as fast as possible. When one of the artists needs a restroom or lunch break, I literally feel guilty for making all those people wait one extra minute!

    Every year we try another way to alleviate the wait times. For example, last year we found an app that allowed people to put their name on a list, and receive an alert when their turn came around. Once they got their alert, they had 15 minutes to get back to our booth. It mostly worked, except for when people took longer to come back, at which point we had to ask them to stand in line again. 

    This year, we're trying something different. We're going to offer both the services of an artist and a DIY table, which will allow 12 people at a time to test out our kits, using the stencils that come in them. People who want to try their hand at using our stencils or creating their own designs will get to do that FREE! And if they want to buy a kit, we'll let them have it for over 40% off while at the event. For $25, people wanting a design created just for them by a professional artist will walk away with both the design and a kit of their choice. Now, that's a deal! Given that artists typically charge $20+ for designs, and our kits average $26, that's a $56+ value!  

     So if you've been wanting to try our Earth Henna jagua tattoo kits, henna tattoo kits or white henna with silver glitter kits, now's the time. Come see us at Vidcon this year! It's happening at the Anaheim Convention Center, Thursday, Friday and Saturday, June 22-24. We're in booth 6100 in the Downtown Vidcon area, where all the cool art stuff will be happening. See you there!

    Thousands of Years of Henna

    Thousands of Years of Henna

    Beyoncé with Pregnant Belly Henna Tattoo at her Baby Shower

     

    Every once in a while I get reminded that henna body painting is thousands of years old. Back when we first got involved in the world of henna tattoos, in media interviews I would be asked whether I thought the henna craze would last. I always said yes, even though I had no idea what I was talking about and nothing upon which to base my opinion, except for a gut feeling.

    That was in 1997, when we opened Lakaye Studio, which turned out to be the first henna studio in the United States. At the time, two things seemed certain: 1) the love of temporary tattoos was based upon the popularity of permanent tattoos; and 2) human beings love body adornment. Neither of these phenomena would be going away anytime soon!

    Whether the henna temporary tattoo trend would last was another story. Because another factor driving the desire for henna tattoos was the way celebrities like Madonna, Prince, Sting, Gwen Stefani and others took to running around flashing their henna tattoos in the media. But henna body art (or mehndi, as it is known in India) has been around for a long time, a lot longer than we, in the west, knew about, and I instinctively felt that it would outlast celebrity interest. Why? Because it’s beautiful! I knew that it would get added to the constantly growing roster of ways in which we can decorate our bodies.

    So what do you know? Here we are in 2017, 20 years later, and here’s Beyoncé at her baby shower with a HUGE, gorgeous henna tattoo on her very pregnant-with-twins belly. (Alanis Morissette and others love the look too!) Madonna back then; Beyoncé now. Regardless of beloved modern-day icons like these two powerful and dynamic stars, henna’s gonna live forever!

    Beyoné photo courtesy of Billboard.com

    Temporary Body Art—Oo La La!

    Temporary Body Art—Oo La La!

    Image courtesy of Callie Sedlacek

     

    I was in Paris recently and I am here to report that we are not alone in the States in love of glitter, floral crowns and temporary tattoos.

    My French husband’s cousin, Iris, one of my favorite people, and a lovely and talented 20-year-old, spent quite a bit of time plotting the ways in which she would earn her summer’s keep by painting henna tattoos, jagua tattoos, white henna tattoos and glitter tattoos on people in Paris. Should I set myself up by the Eiffel Tower? No, too much completion with other people offering so many different ways for tourists to spend their euros. How about in Montmartre?—legendary quarter, where famed artists of the early 20th century, like Picasso and Van Gogh and Salvador Dali had studios, and where artists sit in the streets daily, painting on easels and offering portraits and caricatures to passers-by. Yes!

    Iris had interned in our offices last summer, and she took to temporary tattoos from the get-go. She’s a natural at it, and when she went back home, we loaded her up with henna powder and jagua gel for her to draw on her friends. She became the hit of her pack, and the go-to-girl for cool designs. When she learned about our new white henna tattoo kits that also come with glitter, she was stoked. Can’t wait to see photos of her handiwork at the end of summer 2017.

    While in Paris, we visited with lots of family and friends, and one of the places we stayed was with my husband’s first cousin, Julie, who with her husband Julien, have two adorable little girls, who also went nuts when they saw our new glitter kit. The girls are 7 and 11 years old, and there were flower crowns lying about in their rooms, and glitter strewn all over the house. Some trends go global and keep on going!

    But I know that little girls and 20-year-olds aren’t the only ones who love temporary tattoos. Their moms, my friends and even grandmas love it. What’s not to love? Beautiful body adornment that fades in one to two weeks, and you get to start all over again with something new! It’s clear to me that, from Paris to Los Angeles, temporary tattoos are hot, hot, hot!

    Drawing With Henna

    Drawing With Henna

    I’ve been thinking about the adult coloring trend, which started in 2015. I remember being at the Craft & Hobby trade show in Anaheim in 2016, and watching in wonder as the booth across the aisle from us totally sold out, by show’s end, of its entire inventory of adult coloring books. I was blown away!

    At first I thought it was so weird. Grown people drawing in coloring books? But as friends (of all ages) started reporting on the feelings of serenity and peace that would overtake them as they drew, I stopped judging the thing (hate it when I do that!), and started looking at it from a different perspective.

    I can see how filling in pre-drawn lines with color would be an extremely meditative and relaxing pastime. And I can’t help feeling that it’s a lot like drawing on oneself with henna!

    First of all, let’s remember that the medicinal properties of the henna plant include that of soothing the nervous system. So, not only does decorating one’s body with henna naturally provide a totally chill experience to begin with, you’re also drawing, which engenders an opportunity for calming down and unwinding in the face of fast-paced, hectic lives.

    Check out this video and tell me that just watching it doesn’t make you want to lie down and dream pleasant, wistful dreams of you, adorned with henna tattoos, and looking gorgeous as you nap in a beautiful field of green grass and tiny pink and white flowers. Me too!

     

    That’s Paddy from our office, drawing with henna over one of the stencils that come in our Premium henna tattoo kit. You would first apply eucalyptus oil on the area where you want to create your tattoo, place the stencil face down for 30 seconds, lift it off, and trace over the design with henna--slowly. You can see how pretty the finished design would look if you did it on your foot, like our friend Katherine did in the above photo!

    If you want to get started drawing on yourself with henna, visit our website at www.earthhenna.com to get one of our all-natural, easy-to-use kits, which come with stencil transfers for the artistically challenged. As you head over our way, start breathing slowly and deeply…

    We've Gone International!

    We've Gone International!

    "And, if you are going to Outside Lands, Bonnaroo, Coahella, etc.

    --for the first or tenth time--you will impress the other revelers

    with your deviant, dark jagua tattoos."

    "So, if you are contemplating getting a real tattoo, Earth Henna's

    Black Jagua Temporary Tattoo Kit might be 

    the safest way to test out some designs before committing."

    From SOMA Magazine's Spring Fashion Issue    

    Just have to share! Earth Henna is featured in the April/May issue of SOMA Magazine, and we couldn't be prouder. Thank you to Leah Tassinari and all the great people at SOMA for including us in the coolest new wave magazine in the world! Here is a reprint of the entire article. Let SOMA know you like it by clicking here. Thank you!

     

     Hailed internationally as the seminal voice and vision of independent, avant-garde arts, fashion, culture and design for 27 years, SOMA Magazine has cultivated immense organic appeal and forged its place within the thriving creative industries and communities the world over.  

     

    Prepare yourself for an onslaught of “woke” Instagram posts and hippie-chic clothing lines flooding your Facebook feed; Festival season is upon us! As influencers and techies alike swarm the once desolate fields, swaying to the latest EDM mashups, clothing becomes scarce and glitter and flower crowns become apropos; mild appropriation occurs as fashionistas naively don cornrows or feathers purchased at the nearest fast-fashion retailer; and every sad sob stuck in an office rolls his or her eyes, feigning indifference at what, admittedly, looks like a damn good time. Henna, traditionally used for social occasions in select Eastern cultures (most recognizably in Indian weddings), has also recently become a trend in the fashion and festival worlds, with floral scrolls and linear abstractions climbing up the wrists of many a festival frolicker. Earth Henna, a family owned business, foresaw this trend when they started their business back in 1997 and branched out to offer creative kits as well as unique dye colors to stand out from the rest of the temporarily-tattooed crowd.

    Husband and wife duo, Pascal Giacomo and Carine Fabius, opened the first henna tattoo studio in the United States. It was through this direct work with pleased customers that the idea to package and sell henna kits was born. The pair earned media accolades for their work, and Fabius even published a book on the art form. Nowadays, henna artists can be hired for weddings and kits can be bought online or at certain retailers, so frankly, what sets Earth Henna apart is not obvious at first. However, the brand has a unique story and a commitment to keeping the product natural that distinguish it from others.

    Reading the Earth Henna story is almost like delving into The Alchemist — if you close your eyes, you can almost picture Giacomini wandering like a shepherd through the deserts of Morocco. In the Sahara Desert, Giacomini learned about the henna harvesting process, where a family of henna farmers showed him the mill where dried leaves were turned into powder for application. After finding the source for the tattoos, Giacomini and Fabius then proceeded to improve the shelf life while still keeping the product natural. After a plethora of tests and trial runs, their flagship product was born.

    After the success and popularity of the traditional “red” henna kits, customers began to inquire about black henna that mimics real tattoos, and so began the second international research journey. This trip brought Giacomini to the Peruvian Amazon where he met the very primal tribe of Matsés Indians in the jungle. After begrudgingly welcoming him into their community, they showed him the jagua fruit and the processes used to create all natural, non-harmful jagua tattoos, i.e. temporary, all-natural, black tattoos.

    So, if you are contemplating getting a real tattoo, Earth Henna’s Black Jagua Temporary Tattoo Kit might be the safest way to test out some designs before committing. The kits also come with stencils if you don’t know what design you want, or if you just recently had five espresso shots. And, if you are going to Outside Lands, Bonnaroo, Coachella, etc. — for the first or tenth time — you will impress the other revelers with your deviant, dark jagua tattoos.

    Text by Leah Tassinari

    jagua tattoo

    Photo courtesy of Violetta Villacorta

    Visit us at www.earthhenna.com!