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    Temp Tat News — Morocco

    We've Gone International!

    We've Gone International!

    "And, if you are going to Outside Lands, Bonnaroo, Coahella, etc.

    --for the first or tenth time--you will impress the other revelers

    with your deviant, dark jagua tattoos."

    "So, if you are contemplating getting a real tattoo, Earth Henna's

    Black Jagua Temporary Tattoo Kit might be 

    the safest way to test out some designs before committing."

    From SOMA Magazine's Spring Fashion Issue    

    Just have to share! Earth Henna is featured in the April/May issue of SOMA Magazine, and we couldn't be prouder. Thank you to Leah Tassinari and all the great people at SOMA for including us in the coolest new wave magazine in the world! Here is a reprint of the entire article. Let SOMA know you like it by clicking here. Thank you!

     

     Hailed internationally as the seminal voice and vision of independent, avant-garde arts, fashion, culture and design for 27 years, SOMA Magazine has cultivated immense organic appeal and forged its place within the thriving creative industries and communities the world over.  

     

    Prepare yourself for an onslaught of “woke” Instagram posts and hippie-chic clothing lines flooding your Facebook feed; Festival season is upon us! As influencers and techies alike swarm the once desolate fields, swaying to the latest EDM mashups, clothing becomes scarce and glitter and flower crowns become apropos; mild appropriation occurs as fashionistas naively don cornrows or feathers purchased at the nearest fast-fashion retailer; and every sad sob stuck in an office rolls his or her eyes, feigning indifference at what, admittedly, looks like a damn good time. Henna, traditionally used for social occasions in select Eastern cultures (most recognizably in Indian weddings), has also recently become a trend in the fashion and festival worlds, with floral scrolls and linear abstractions climbing up the wrists of many a festival frolicker. Earth Henna, a family owned business, foresaw this trend when they started their business back in 1997 and branched out to offer creative kits as well as unique dye colors to stand out from the rest of the temporarily-tattooed crowd.

    Husband and wife duo, Pascal Giacomo and Carine Fabius, opened the first henna tattoo studio in the United States. It was through this direct work with pleased customers that the idea to package and sell henna kits was born. The pair earned media accolades for their work, and Fabius even published a book on the art form. Nowadays, henna artists can be hired for weddings and kits can be bought online or at certain retailers, so frankly, what sets Earth Henna apart is not obvious at first. However, the brand has a unique story and a commitment to keeping the product natural that distinguish it from others.

    Reading the Earth Henna story is almost like delving into The Alchemist — if you close your eyes, you can almost picture Giacomini wandering like a shepherd through the deserts of Morocco. In the Sahara Desert, Giacomini learned about the henna harvesting process, where a family of henna farmers showed him the mill where dried leaves were turned into powder for application. After finding the source for the tattoos, Giacomini and Fabius then proceeded to improve the shelf life while still keeping the product natural. After a plethora of tests and trial runs, their flagship product was born.

    After the success and popularity of the traditional “red” henna kits, customers began to inquire about black henna that mimics real tattoos, and so began the second international research journey. This trip brought Giacomini to the Peruvian Amazon where he met the very primal tribe of Matsés Indians in the jungle. After begrudgingly welcoming him into their community, they showed him the jagua fruit and the processes used to create all natural, non-harmful jagua tattoos, i.e. temporary, all-natural, black tattoos.

    So, if you are contemplating getting a real tattoo, Earth Henna’s Black Jagua Temporary Tattoo Kit might be the safest way to test out some designs before committing. The kits also come with stencils if you don’t know what design you want, or if you just recently had five espresso shots. And, if you are going to Outside Lands, Bonnaroo, Coachella, etc. — for the first or tenth time — you will impress the other revelers with your deviant, dark jagua tattoos.

    Text by Leah Tassinari

    jagua tattoo

    Photo courtesy of Violetta Villacorta

    Visit us at www.earthhenna.com!

    5 Things I Love About Henna

    5 Things I Love About Henna

    1. I’m a writer, so I love words. I can write a word I love on my body with henna, and there it will stay for 7-10 days. Like ineffable, which means incapable of being described with words, like life! 
    1. I’m also an author, an art dealer and a freelance museum curator. Creating henna tattoo kits is my day job. I’m so happy that, like my other cherished pursuits, henna body art falls into the creative arts group. 
    1. Curating museum exhibitions and writing books requires research into the history of the subject matter at hand, which I love. Investigating the 5,000-year-old henna body artform brought me such magical knowledge about henna cultures throughout India, Africa and the Middle East! I am richer for it. And speaking of 5,000 years, it occurred to me that I’ve been saying henna is a 5000-year-old artform for about 20 years now. So it’s official, henna is a 5020-year-old artform! 
    1. While we’re on the subject of magic, in case you didn’t know, in all the different countries where henna grows, people believe the plant is infused with magical properties, and that whoever is painted with henna will be gifted with love, luck and prosperity. 
    1. I have witnessed people waiting in line for as long as 4 hours to get a henna tattoo (like at Vidcon last year). No matter how cranky they are by the time their turn comes, they always leave with a smile. Henna makes people happy!

    Henna Rituals and Practices - Part I


    Moroccan henna designDepending on the country, henna customs vary wildly. Here is the first in an occasional series on henna rituals and customs, as practiced in India, Africa and throughout the Middle East.

    Pregnant Moroccan women in their seventh month seek out well-respected henna practitioners called hannayas in order to have certain symbols painted on their ankle, which will then be encircled with a corresponding amulet. The henna and the amulet are meant to protect both the mother and child through birth. Once the baby is born and the umbilical cord severed, a plaster of henna, water, and flour is placed on the newborn's belly button in order to ensure beauty and wealth.

    Photo by Lalla Essaydi, marrakech Xanthe pat blog

    Remembering My First Visit To The Henna Fields Of Morocco


    MoroccoIt was my first time meeting the family of farmers who harvest the henna found in our Earth Henna kits. You have likely not experienced “desert dry” until you’ve been to the outer reaches of the Sahara, aka The Great Desert. A hot wind was blowing like crazy, making it nearly impossible to see, bringing new meaning to the term “dry eyes.” Being in this climate made me understand why desert people dress the way they do. Wearing sundresses or shorts and sandals doesn’t really work in that kind of heat. Bring on the kaftans. You need to cover up!

    When my husband and I arrived at our farmer’s humble home, we were told that we were the second guests they ever had in their lives! They had invited us to stay with them, and we planned to spend the night. Being the primary purchasers of their annual harvest, we were Very Important Guests, indeed, and they treated us like royalty—much to my consternation. We arrived around lunchtime, and they rolled out the delicacies, which involved a lot of meat. At dinner, a savory lamb stew was served. The next morning, chicken graced the menu. I realized that if we didn’t get out of there fast, we would bankrupt them! Economic hardship is the meal of the day for this family. When I asked where the toilet was, I was taken to a small bush out in the desert and given a roll of toilet paper; and I was happy for the toilet paper!

    But no matter the awe-inspiring landscape of my new and fascinating surroundings, what I was most excited about was the opportunity to get a traditional Moroccan henna session with the family matriarch.

    Out in the desert, where henna’s cooling properties come in very handy, they don’t bother with fancy designs. The palms and soles of the feet are simply covered with henna, leaving you with what I always thought was the dopest look: red hands and feet. Kind of subversive and too cool for words.

    She had me lie down on a narrow cot, and using her own hands as a brush, proceeded to lovingly apply her homemade henna paste to my hands and feet. Afterwards, she wrapped them in toilet paper and for the next six hours, I had to be fed and carried like a total princess!

    When we got back to town the next day, a guy in the marketplace noticed my red hands and said to me, “Oh, just like the old ladies do it.” Yes, sir. Just the way I like it!