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    Temp Tat News — black-henna

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    We've Gone International!

    We've Gone International!

    "And, if you are going to Outside Lands, Bonnaroo, Coahella, etc.

    --for the first or tenth time--you will impress the other revelers

    with your deviant, dark jagua tattoos."

    "So, if you are contemplating getting a real tattoo, Earth Henna's

    Black Jagua Temporary Tattoo Kit might be 

    the safest way to test out some designs before committing."

    From SOMA Magazine's Spring Fashion Issue    

    Just have to share! Earth Henna is featured in the April/May issue of SOMA Magazine, and we couldn't be prouder. Thank you to Leah Tassinari and all the great people at SOMA for including us in the coolest new wave magazine in the world! Here is a reprint of the entire article. Let SOMA know you like it by clicking here. Thank you!

     

     Hailed internationally as the seminal voice and vision of independent, avant-garde arts, fashion, culture and design for 27 years, SOMA Magazine has cultivated immense organic appeal and forged its place within the thriving creative industries and communities the world over.  

     

    Prepare yourself for an onslaught of “woke” Instagram posts and hippie-chic clothing lines flooding your Facebook feed; Festival season is upon us! As influencers and techies alike swarm the once desolate fields, swaying to the latest EDM mashups, clothing becomes scarce and glitter and flower crowns become apropos; mild appropriation occurs as fashionistas naively don cornrows or feathers purchased at the nearest fast-fashion retailer; and every sad sob stuck in an office rolls his or her eyes, feigning indifference at what, admittedly, looks like a damn good time. Henna, traditionally used for social occasions in select Eastern cultures (most recognizably in Indian weddings), has also recently become a trend in the fashion and festival worlds, with floral scrolls and linear abstractions climbing up the wrists of many a festival frolicker. Earth Henna, a family owned business, foresaw this trend when they started their business back in 1997 and branched out to offer creative kits as well as unique dye colors to stand out from the rest of the temporarily-tattooed crowd.

    Husband and wife duo, Pascal Giacomo and Carine Fabius, opened the first henna tattoo studio in the United States. It was through this direct work with pleased customers that the idea to package and sell henna kits was born. The pair earned media accolades for their work, and Fabius even published a book on the art form. Nowadays, henna artists can be hired for weddings and kits can be bought online or at certain retailers, so frankly, what sets Earth Henna apart is not obvious at first. However, the brand has a unique story and a commitment to keeping the product natural that distinguish it from others.

    Reading the Earth Henna story is almost like delving into The Alchemist — if you close your eyes, you can almost picture Giacomini wandering like a shepherd through the deserts of Morocco. In the Sahara Desert, Giacomini learned about the henna harvesting process, where a family of henna farmers showed him the mill where dried leaves were turned into powder for application. After finding the source for the tattoos, Giacomini and Fabius then proceeded to improve the shelf life while still keeping the product natural. After a plethora of tests and trial runs, their flagship product was born.

    After the success and popularity of the traditional “red” henna kits, customers began to inquire about black henna that mimics real tattoos, and so began the second international research journey. This trip brought Giacomini to the Peruvian Amazon where he met the very primal tribe of Matsés Indians in the jungle. After begrudgingly welcoming him into their community, they showed him the jagua fruit and the processes used to create all natural, non-harmful jagua tattoos, i.e. temporary, all-natural, black tattoos.

    So, if you are contemplating getting a real tattoo, Earth Henna’s Black Jagua Temporary Tattoo Kit might be the safest way to test out some designs before committing. The kits also come with stencils if you don’t know what design you want, or if you just recently had five espresso shots. And, if you are going to Outside Lands, Bonnaroo, Coachella, etc. — for the first or tenth time — you will impress the other revelers with your deviant, dark jagua tattoos.

    Text by Leah Tassinari

    jagua tattoo

    Photo courtesy of Violetta Villacorta

    Visit us at www.earthhenna.com!

    Coachella, New Orleans Jazz Fest, Stagecoach—How to Choose?

    Coachella, New Orleans Jazz Fest, Stagecoach—How to Choose?

    OK, so most of us have limited budgets, and we love festivals, so how do you decide which one(s) to attend, which ones to cross off your list, which one you’ll do next year, instead? Aaaargh! Sorry, but I don’t have any answers. I suggest eenie meenie myney mo, and enjoy yourself anytime and anywhere you are lucky enough to land.

    And what if, for whatever reason, you can’t make it to any of them? Gasp! Well, here I do have a solution: create festival season wherever you are! First things first, get your body art on. Of course, you expect that from me, but still, it’s true. Seems to me that people who love music festivals also love body adornment, just like us guys on the Earth Henna team. So to put yourself in the mood, I say choose among oh, so many options!—henna tattoos, jagua tattoos, white henna tattoos, silver henna tattoos, gold henna tattoos, and a whole assortment of flash and stick-on temporary tattoos from our Beauty collection, which offers shiny, shimmery and glamorous body art options for glowing, and even scented tattooed skin!

    I guarantee that, once you’re all decked out with gorgeous body art—watercolor butterflies on your shoulder; floral vines going up your arms and legs; shimmery gold flash tattoos around your eyes and on your finger tips; beautiful, symbolic henna tattoos on your hands; or beautiful, tribal jagua tattoos on the back of your neck, you’ll start to hear the music follow you around wherever you go!

    Get in the groove. From now until April 21, all temporary tattoo kits and Beauty products are 15% off, with FREE SHIPPING if you spend $30. It’s our pleasure to serve your body adornment needs!

    Jagua From Head to Toe

    Jagua From Head to Toe

    People just love having painted hands. There’s something so exotic and tribal and just plain gorgeous about adorning your hands with a beautiful temporary tattoo; not to mention watching the surprised and delighted looks on people’s faces as they catch a glimpse of your unexpectedly decorated hands, as you talk animatedly about something, or make a motion, or reach for a glass. Look at this cool design, which graces the cover of our Earth Jagua Black Temporary Tattoo Kit:

    Fabulous, right? But ladies and gentlemen, why stop at your hands? Once you have your Earth Jagua gel in hand, why not consider your entire body a canvas? Jagua gives you the appearance of having a permanent tattoo, so why not go to town? If you could tattoo your legs, your back, the back of your neck, your chest, your feet, what design would you choose? At Earth Henna, our tag line is “Paint your body beautiful.” So, no surprise, we recommend experimentation! Check out these beautiful designs:

    Feeling inspired? Go for it! Our Earth Jagua gel is all-natural—it is not black henna, nor does it contain henna. The mesmerizing blue/black color comes from the jagua fruit, which grows deep in the Peruvian Amazon jungle. The Matsés people, who we’ve been working with for eight years, climb the trees, collect the fruit, peel it, grate it to get the pulp, which is then squeezed to get the juice. That juice is shipped to us here in Los Angeles, where the juice is used as the base for our Earth Jagua gel. No trees are cut down to create our product, and it is, hands down, the best jagua gel available anywhere. We’re biased, but we’re right!

    There’s a 15% off sale on all henna and jagua kits (and white henna kits, and all beauty products too!) at www.earthhenna.com until April 21. And if you spend $30, you get free shipping. What are you waiting for? Just use code: FESTIVAL15.

    Earth Henna Goes Global

    Earth Henna Goes Global

    Earth Henna has been going strong in the temporary body art world for 20 years. Early on, back in 1997, when henna tattoos were just making their entrance on the body adornment scene, for some reason, we had more foreign than US customers. Eventually, it all came back around, and in the last 10 years, I would say that most of our henna kit and jagua kit business came from around the United States.

    As any small business owner will tell you, you can really get into the trees and forget you’re in a forest—the trees being about staying focused on what temporary body art customers want and expect; making sure your raw materials—like your henna powder and jagua guice—are the highest quality possible; keeping abreast of package design movements; staying on top of market trends, figuring out how to introduce your temporary tattoo products to other audiences (and here, we do really well because henna tattoos and jagua tattoos beautifully cross over into several categories, like fashion accessory, natural product, new age, craft and hobby, and art materials).

    In the midst of all this activity, certain things in your business can change without you noticing. Recently our webmaster added this nifty thing called an add-on that pops up while you’re on our Earth Henna site and shows you, in real time, what temporary tattoo products are being purchased, and where the buyer is located. It’s a visual that magically appears and then fades just as quickly at the lower left area of the screen. That thing is really cool for people looking to buy jagua tattoos or henna tattoos or body painting kits because they can see what other products are trending; and it’s riveting for us because, among other things, lo and behold, it turns out that quite a lot of our temporary tattoo customers are from all over the world!

    I didn’t know we were such a globe-trotting henna and jagua body art machine!

     

    5 Things I Love About Henna

    5 Things I Love About Henna

    1. I’m a writer, so I love words. I can write a word I love on my body with henna, and there it will stay for 7-10 days. Like ineffable, which means incapable of being described with words, like life! 
    1. I’m also an author, an art dealer and a freelance museum curator. Creating henna tattoo kits is my day job. I’m so happy that, like my other cherished pursuits, henna body art falls into the creative arts group. 
    1. Curating museum exhibitions and writing books requires research into the history of the subject matter at hand, which I love. Investigating the 5,000-year-old henna body artform brought me such magical knowledge about henna cultures throughout India, Africa and the Middle East! I am richer for it. And speaking of 5,000 years, it occurred to me that I’ve been saying henna is a 5000-year-old artform for about 20 years now. So it’s official, henna is a 5020-year-old artform! 
    1. While we’re on the subject of magic, in case you didn’t know, in all the different countries where henna grows, people believe the plant is infused with magical properties, and that whoever is painted with henna will be gifted with love, luck and prosperity. 
    1. I have witnessed people waiting in line for as long as 4 hours to get a henna tattoo (like at Vidcon last year). No matter how cranky they are by the time their turn comes, they always leave with a smile. Henna makes people happy!