We are very proud and excited to announce that our loyal customer, Urban Outfitters, has introduced our White Lace*Gold Lace Temporary Tattoo Kit in their stores and on their website this March. This kit is exclusive to Urban Outfitters!
When we started working on this product, we weren’t sure what to call it. “White Henna” had become all the rage online, and we were getting requests for it—except that there’s no such thing as white henna. The henna plant dyes the skin a deep reddish brown color—that’s been the case for thousands of years.
What people were talking about is body art that look just like henna tattoos, created with a mix of white body/face paint and medical grade adhesive. The mix goes into the same type of applicator bottle used for creating henna tattoos—a soft, ½ oz plastic bottle with a fine tip—and is released onto the skin when the bottle is squeezed.
Since the demand for a do-it-yourself kit was so high, we decided to create one for people who did not want to go through the hassle of figuring out how much of each ingredient it takes to get the right flow. Getting that right was a process! It took several more months to get the rest of the kit together, along with the package design, and a host of other considerations that come into play when coming up with a new product.
Once we knew we had something good, I showed to our contact at Urban Outfitters, who loved it, and asked if we could create a “gold henna tattoo” look. We could have simply mixed gold paint with the glue, but, as you may have noticed, glitter’s a thing! So our kit allows customers who want gold henna tattoos to simply use gold glitter to set the design, as opposed to cornstarch, which is used to set the white henna designs.
Next came the conundrum of what to call the product. We didn’t want to call it “White Henna” since that was causing confusion. The product doesn’t stain the skin white. It sits on top of the skin, dries within five minutes, and lasts 1-5 days. It does have a texture, but that goes unnoticed. It’s a temporary tattoo that is totally comfortable, and certainly a lot less noticeable to the wearer than jewelry! But it is most certainly not a henna tattoo.
So we came up with White Lace Tattoos, because the designs created with the product, when used on the hands, look a lot like a white lace glove! Since Urban Outfitter’s kit would be offering both white and gold temporary tattoos, we started calling those Gold Lace tattoos. Seeing that the White Lace*Gold Lace kit is exclusive to Urban Outfitters, we created a kit for our other customers, which offers White Lace*Silver Lace tattoos. But, the glitter is still a factor!
So, although our two new kits’ names are White Lace*Silver Lace and White Lace*Gold Lace, when talking amongst ourselves in the office, we call the shimmery tattoos gold glitter tattoos, gold henna tattoos, henna glitter tattoos, silver glitter tattoos, silver henna tattoos, and on and on. To us, they’re all a bunch of affectionate nicknames. Who knows which one will stick. Which do you prefer?