Earth Henna has been going strong in the temporary body art world for 20 years. Early on, back in 1997, when henna tattoos were just making their entrance on the body adornment scene, for some reason, we had more foreign than US customers. Eventually, it all came back around, and in the last 10 years, I would say that most of our henna kit and jagua kit business came from around the United States.
As any small business owner will tell you, you can really get into the trees and forget you’re in a forest—the trees being about staying focused on what temporary body art customers want and expect; making sure your raw materials—like your henna powder and jagua guice—are the highest quality possible; keeping abreast of package design movements; staying on top of market trends, figuring out how to introduce your temporary tattoo products to other audiences (and here, we do really well because henna tattoos and jagua tattoos beautifully cross over into several categories, like fashion accessory, natural product, new age, craft and hobby, and art materials).
In the midst of all this activity, certain things in your business can change without you noticing. Recently our webmaster added this nifty thing called an add-on that pops up while you’re on our Earth Henna site and shows you, in real time, what temporary tattoo products are being purchased, and where the buyer is located. It’s a visual that magically appears and then fades just as quickly at the lower left area of the screen. That thing is really cool for people looking to buy jagua tattoos or henna tattoos or body painting kits because they can see what other products are trending; and it’s riveting for us because, among other things, lo and behold, it turns out that quite a lot of our temporary tattoo customers are from all over the world!
I didn’t know we were such a globe-trotting henna and jagua body art machine!